#ustrend #webstory Walmart’s Black Friday marketing campaign distorts your favourite film genres #darakhonline

Holiday shopping at Walmart gets dramatic as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign.Today (November 11), Walmart

introduced "Deals of Desire," a 10-part series that celebrates various genres of entertainment while promoting its Black Friday and Cyber ​​Monday deals. The first episode,

"Sister, Swindler," is a soap opera parody starring Lisa Rinna, best known for her roles on the NBC daytime soap opera "Days of Our Lives" and the Fox series "Melrose Place." known

from the 1990s.In this spot, Rinna's character experiences a shock when she discovers a secret twin sister who happens to be wearing "cuter shoes." With each new plot twist, one of

the retailer's offers appears on the screen. Over the course of November, upcoming episodes will feature additional products and offerings spanning genres such as historical

dramas, westerns, supernatural and action. Stars include Anthony Ramos, Chad Michael Murray, Ian Somerhalder, Jake Shane, Taye Diggs and Walton Goggins - each of whom has appeared

in a series or film in a similar genre to their Walmart episode. Walmart calls the approach “advert-tainment,” or a mix of advertising and entertainment. The aim is to

“attract attention [to the brand]"But we don't feel like we're over-promoting to our customers in those moments and making sure they're entertained by it," said Courtney Carlson,

senior vice president of marketing at Walmart, who spoke to ADWEEK ahead of the company's quiet period third quarter earnings report next week.Walmart's holiday campaigns over the

past two years have been steeped in nostalgia and pop culture. Last year, it reunited the cast of 2004's Mean Girls to do deals each week in November. The brand also took cues from

The Hallmark Channel with a 23-episode series called “Rome Commerce,” which put a new twist on romantic vacation movies. The 2022 campaign featured actors from the 1999 cult

comedy “Office Space.” This commitment to entertainment is part of the retailer's strategy to "integrate Walmart into the culture and the culture back into the brand," Carlson

said. Walmart isn't the only brand to take this approach lately; CeraVe, for example, produced its own soap opera and romantic comedy parodies earlier this year. Walmart's holiday

campaign - created by Publicis Groupe agencies Fallon, Publicis New York, Digitas, The Community and Contender - will run on television, in cinemas, on YouTube and on TikTok.In

addition to offering deals throughout the month, Walmart is also expanding its generative AI-powered shopping assistant to help customers find gifts for different needs.